Try to select a variety of grass seeds that will work best in your yard. Secondly, test your soil for nitrogen, phosphorus, pH levels and other elements with a soil test kit. Water your grass around the same time each morning. If you recently planted new seed, be sure to water it every day. The best time of the day to water your lawn is early in the morning. The water will be less likely to evaporate, and there are generally lower winds. Watering the grass in high wind can cause the grass to dry before the water penetrates the soil.
I was also experiencing the same thing few months back, so a known landscaping firm: Orlando Greener told me that if you put a cup of Ammonia (nitrogen source) into a five gallon pail of water and a cup of epsom salts (magnesium sulfate), mix and throw it on your lawn with a cup it will make the grass greener. At to my surprise, the trick worked.
Mow your lawn 1 day after watering.In the summer it is good to mulch the lawn (don’t vacuum up the grass) so that you can spend less on water. Aerate your lawn at least once in the spring and again in the fall for a green lawn. The process of aeration makes small holes in the surface of your lawn, allowing water, nutrients and air access to the roots. Aeration allows better drainage, which reduces runoff.