The battle to label foods containing GMOs has seen some obvious setbacks in the last year. When the ballot initiative in Washington State went down this fall, many pundits could only see the defeat. What the results also reveal is a groundswell of support for labeling GMOs, evidenced by the narrow margins of defeat after the GMO industry (food manufactures, corporate agriculture, and genetically modified seed producers) outspent pro-labeling forces by millions and millions of dollars.
Food producers might be beginning to realize the marketing potential of declaring their products GMO free. General Mills has announced that they will make their best selling cereal Cheerios without GMOs. (more…)