What to make of the defeat in California of Proposition 37, the GMO labeling initiative? When all across America, voters seemed to ignore the hundreds-of–millions of dollars thrown at important races by Super PACs and other unrestrained donations, the voters of California — or at least a significant percentage of them — took the onslaught of negative ads to heart.
One theory about this discrepancy says that the ads from Monsanto, Coca-Cola, the Grocery Manufacturers Association, and others were just more effective due to the fact that, unlike groups of disgruntled billionaires, these overweight corporations were well experienced in advertising and public relations campaigns. Their ads were just plain more effective. Why? Maybe they weren’t all that honest. Then again, it’s not as if American voters aren’t familiar with misleading and deceptive political advertising. (more…)