There’s a movement to make organic and natural food labels mean something.
In our world, words like “organic” and “natural” are pretty clear-cut. But that’s not true when it comes to their use on food labels. Use of the word “organic” is controlled by laws and regulations. Some of those rules don’t make sense. The rules that do make sense, the necessary rules (like no pesticide use) aren’t often enforced. Globalization has complicated the issue. Has anybody checked to see those walnuts from Kazakhstan are really organic?
Peter Laufer has. His book Organic: A Journalist’s Quest To Discover the Truth Behind Food Labeling raises some troubling questions (and some troubling answers as well) about the global organic food trade. We’ve plugged it before. It’s creating a stir because Laufer discovers that much of what’s claimed to be organic isn’t. It’s kind of a detective story. He traces the origin of some organic black beans back to Bolivia and decides that they are “as organic as Harry MacCormack’s Sunbow Farm in Oregon’s Willamette Valley.” It’s exciting with the kind of a big-business intrigue that comes of larges sums of money and international markets. (more…)